The models were crucial to this architectural marketing. In his memoir of Sydney's Olympic bid, Rod McGeoch emphasized their importance to the successful campaign: 'The bid office contained superb models of the venues...These models gave the big picture in a way no amount of mapping, photography or computer modelling could rival. The concrete product we were selling centered on the high technical standard of these, the credibility of what was planned or being built and every advantage they offered. Good products cannot be left to sell themselves'. The models are thus not only a record of the Bid but an element in its success.
