Sydney's Olympics strategy was to present a bid which was technically stronger than its rivals. The emphasis was on better venues at an advanced stage of planning and an athletes village on the same site as the major venues - no other bidder could match this aspect of the bid. As a result, an unusual degree of architectural commitment was made before the bid outcome was known. The results of this commitment were the central element of the bid. David Churches, the architect in charge of design for the Sydney Bid, stated in early 1993 that the designs presented to the International Olympic Committee 'are not so much technical resolutions but concepts which we can use for marketing...nevertheless, there must be sufficient resolution to satisfy everyone that the proposals can work. [Architecture Australia, May/June 1993, p.62]
